Consumer Demand Variability Biggest Supply Chain Disruption, Execs say

 

There are many phrases that come to mind when one thinks of the coronavirus pandemic: terms like “social distancing,” “new normal,” and “flatten the curve” are just a small handful.

Yet for business leaders – especially manufacturers and shippers – the words “unpredictability” and “uncertainty” will likely epitomize 2020, as they’re something organizations continue to experience as the country and consumers emerge from the nationwide lockdown amid supply chain disruption.

“A majority said [the biggest pain point] was the unpredictability of consumer demand.”

In a recent survey conducted jointly by CalAmp and Reuters Events, industry respondents were asked to name

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